I would like you to know about my raging love affair. With my new Specialized Roubaix road bike.
Like your other 433 Twitter followers, I would actually like to have a relationship with you and your brand. But, since you are only following 20 of us, and using your Twitter feed as a one-way news and content feed, you are missing that opportunity.
I have tweeted about my Specialized bike. Had you been listening and responding, imagine the impact it would have had on me to have received a simple reply from you, saying "Hey, Spaight, thanks, welcome to the Specialized family." I am what marketers dream of - you give me a little love in return, and I will spread the love like you won't believe. And I'm sure there are others like me, with much more social clout that you are missing, too.
I really like Masi bikes, too. And @timjackson from masiguy.com talks to me. Funny thing, because I post so much about biking in all of my social haunts, lots of people have been asking me lately about what kind of bike to buy. What should I tell them? Are you interested in a relationship with us "regular folks", or if I am not an elite rider, do you not care? Because that's the impression I am getting from you. Your website is sweet and a joy to navigate. Your rider blogs and videos are entertaining, but from what I have seen, pretty much one way.
As @getresults tweeted this morning, "Listen, so they don't vote with their feet."
Are you listening?