tag:blogger.com,1999:blog-2443411833786953880.post9082442262042246063..comments2023-06-05T05:16:43.229-05:00Comments on Spaight Talk: a social media marketing adventure blog: Yes, I AM Specialized. Do you care?Sue Spaighthttp://www.blogger.com/profile/13211473848456759243noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2443411833786953880.post-67717535913656038052009-05-21T10:01:57.439-05:002009-05-21T10:01:57.439-05:00I ride a loyal Trek bike rider. @TrekBikes follows...I ride a loyal Trek bike rider. @TrekBikes follows me and has sent me an @ reply. <br /><br />Live to Ride. Ride to Live.Greg Friesehttp://gregfriese.comnoreply@blogger.comtag:blogger.com,1999:blog-2443411833786953880.post-19940903261951118292009-05-20T11:09:35.559-05:002009-05-20T11:09:35.559-05:00Thanks, Jason. I totally agree. Specialized just k...Thanks, Jason. I totally agree. Specialized just keeps pumping out its tweets with blog posts from riders I couldn't care less about, in spite of that fact that I have basically handed them instructions on how to interact more effectively with customers like me. Which, at this point, is just making me annoyed and mad and less happy about getting on my new bike every day. The thing that kills me is it is so EASY to do it right. If they had a running Twitter search, or Radian6, they could shut me up and make me a happy customer again in about three seconds flat. I'll start following @BlatzLiquor, though I'm not likely to become a big customer ;)Sue Spaighthttps://www.blogger.com/profile/13211473848456759243noreply@blogger.comtag:blogger.com,1999:blog-2443411833786953880.post-53719840338548907452009-05-20T11:03:05.613-05:002009-05-20T11:03:05.613-05:00It's like they say, doing it wrong is worse than n...It's like they say, doing it wrong is worse than not doing it at all. If these companies could only realize how much brand loyalty they could gain by interacting with their customers. @BlatzLiquor gets it...now I may have to go sample some free beer tomorrow night.Jason Fleckhttps://www.blogger.com/profile/02575617837490547173noreply@blogger.comtag:blogger.com,1999:blog-2443411833786953880.post-38055158319693088602009-05-19T16:42:48.725-05:002009-05-19T16:42:48.725-05:00Thanks Jeff. I really appreciate the feedback. The...Thanks Jeff. I really appreciate the feedback. The "broadcasting" mentality reflects an old school approach - they are trying to treat Twitter and other social channels as if they were advertising media. At one major brand I know, the person responsible for social media is actually called "Director of Electronic Advertising and Direct Promotion". While this is a holdover from pre-social media involvement, it is extremely telling, I think, of how too many brands are approaching it. Optimistically, that should change as brands get more experience and more insight. I hope.Sue Spaighthttps://www.blogger.com/profile/13211473848456759243noreply@blogger.comtag:blogger.com,1999:blog-2443411833786953880.post-48368335903452697932009-05-19T13:05:00.000-05:002009-05-19T13:05:00.000-05:00I was just whining to a friend about this very pro...I was just whining to a friend about this very problem. A brand we care about gets on Twitter and then does zilch. Well, worse than zilch. It broadcasts dumbly and refuses to realize the opportunity in conversations, and putting names and personalities behind their products / services.<br /><br />Thanks for speaking for me, and, undoubtedly, many others!Jeff Larchehttp://www.digitalsolid.comnoreply@blogger.com